After taking a year off because of the pandemic, Jeep Beach roared back to life this past week in Daytona Beach, Florida, welcoming crowds to both the Daytona International Speedway and the sandy Daytona Beach itself. Jeep Beach is widely considered the top Jeep event in the southeast and more than 200,000 people, as well as 20,000 Jeeps participated in 2019. This year, over 200 of the Jeep aftermarket's top manufacturers attended the Jeep Beach event and show goers could even register to drive laps on the speedway track, participate in a scavenger hunt, play tug-of-war and other games, roll through an obstacle course, while also checking out all the vendor displays.
This year's event ran from April 19-25, and finished up Saturday's festivities by raffling off a new Wrangler 392. Sunday wrapped up the week with a huge Jeep parade right on the Daytona beachfront.
Since 2012, Jeep Beach has donated over $2 million to local charities in central Florida including The Boys & Girls Clubs of Volusia & Flagler Counties, The NASCAR Foundation, The Childhood Cancer Foundation, and The Petty Family Foundation/Victory Junction.
Photo credit: Tara McGovern